Diana Rodriguez Ross is the Executive Director at the Mid-City Community Advocacy Network (Mid-City CAN) in the San Diego, California community of City Heights. Mid-City CAN is a community collaborative of thousands of residents of City Heights and non-resident allies in the fields of nonprofit, government, and faith. Mid-City CAN focuses on building community power and developing resident leaders to advocate for change. Under Diana’s leadership Mid-City CAN has executed successful community organizing campaigns to establish the San Diego Region’s first no-cost youth bus pass, increase recreation through Skate Parks, improve school lunch nutrition, and restorative justice programs to provide alternatives to the incarceration and punitive discipline practice affecting Black and Latino youth. Diana is routinely cited by mainstream local and national media, including but not limited to: KPBS, Univision, UT San Diego, Voice of San Diego, Network Television, and Healthy California.
Prior to Mid-City CAN Diana led collaboratives and coalitions in the communities of Southern California and Mexico. She worked with the Los Angeles Refugee Immigrant Training Employment program in Los Angeles, US-Mexico Bilateral Safety Corridor Coalition (a bi-national anti-human trafficking collaborative), and the San Diego Refugee Forum. In addition to her work with collaboratives, she is the former Director of Refugee Employment Services in City Heights and began her career in multi-country medical camps with Rotary International’s Polio Plus program in Ethiopia and Nigeria.
Diana has college honors and a bachelor’s degree from the University of California, Los Angeles in Sociology and International Development where she was also awarded the prestigious Riordan Fellowship at UCLA’s Andersen School of Management. Diana has a master’s degree from the University of San Diego in Nonprofit Leadership and Management. She is a former Rotary International Ambassadorial Scholar at the American University in Cairo, Egypt. In 2010 she received the Springfield College School of Human Services Community Service Award for demonstrating leadership in service to humanity and was recognized in 2012 by the California State Assembly for her work on legislation promoting health equity and improving women’s lives. She is a National City native who speaks fluent English, Arabic, and Spanish.Contact Diana Ross | Executive Director
Ester Herrera is originally from Manila, Philippines. She completed her B.A. at the University of the Philippines in Diliman, majoring in Sociology because she has always wanted to understand how global economic systems perpetuate poverty in developing nations, such as the Philippines. Her eventual migration to the US brought her to San Diego where she began her career in the nonprofit sector, starting out as a case manager in a Child Abuse Prevention and Intervention program serving newly arrived immigrants in the Asian and Pacific Islander communities. She then worked at Catholic Charities of San Diego for more than a decade, initially as an employment case manager for the CalWORKs Welfare-to-Work program, then eventually assumed various leadership roles: Quality Assurance Supervisor, Program Manager, Director of Employment Services, and Operations Manager of Refugee Services. She worked towards her master’s degree in Sociology at San Diego State University while keeping a fulltime job, an experience she found equal parts challenging and exhilarating. She also briefly taught a Human Diversity course at the Azusa Pacific University. Her interest in socio-economic justice led her to the East Coast where she lived in Hyde Park, New York for six years to work in a social enterprise that is part of a project called Economy of Communion. For Ester one of the amazing things about working at Mid-City CAN is seeing how institutional and systemic change is made possible when a community rises up as one and realizes its power. Another is the opportunity to work with a team of passionate and committed people who also are fun and funny! In her free time, Ester likes to spend time with family and friends, travel, and read.Contact Ester Herrera | Associate Executive Director
Griselda is a Los Angeles native and a graduate of California State University Fullerton, where she earned a degree in communications with an emphasis in public relations.
She relocated to San Diego in 2010 and began her work pursuing social justice: working on several political campaigns, fighting for worker rights, and getting involved with several community organizations. In 2015, she began working at Mid-City CAN (Community Advocacy Network) in City Heights where she has organized community members for transportation justice and helped build a successful grassroots civic engagement program. Her mission in life is to bring resources to those who need them and help build a culture of voting in her community. Griselda’s inspiration comes from her family and friends, life experiences, and traveling.Contact Griselda Ramirez | Director of Civic Engagement
Chloe joined Mid-City CAN in October 2018 as the Director of Development launching the organization’s first formal fundraising and stewardship efforts. As a member of our leadership team, Chloe is keenly focused on growing the organization’s support base and elevating its position within the philanthropic sector. In addition, she encourages local and national foundations and donors to take advantage of their unique position by taking a leadership role on important societal issues.
With almost two decades of experience working with nonprofits, and a BS in Organizational Leadership from Azusa Pacific University, Chloe’s career goal is to be a social change agent, empowering others through the act of giving, while working to create a happier healthier society for generations to come.
During her free time, she enjoys spending quality time with her husband and being a goofy mom to her two daughters, Ava and Belle.
Contact Chloe about ways to financially support our mission and community projects, partnership opportunities, and press inquiries.Contact Chloe Petcharaporn | Development Director
Trinh Le is one of five children from a Vietnamese refugee family and grew up in a low-income, immigrant, single-parent household. She holds a dual bachelor’s degree in Sociology and Asian American Studies from UCLA. She has organized in many diverse communities in Los Angeles, the Bay Area, and the Mississippi Gulf Coast before coming back to San Diego. She has worked for the Little Saigon Foundation, Pacific Arts Movement, ACLU, and the Center on Policy Initiatives before joining Mid-City CAN as the new Organizing Director.
Trinh has been on the board of the National Asian Pacific American Women’s Forum (NAPAWF) San Diego chapter, Mid-City CAN in City Heights, and the San Diego Leadership Alliance. She is currently on the board of Asian Solidarity Collective and Viet Vote. She received “Most Valuable Organizer of the Year,” award in 2013 by the New Organizing Institute, a commendation by the City of San Diego Human Relations Commission in 2015, and was one of the eight recognized “Present Day San Diego Women Civil Rights Leaders” by Rise San Diego in 2017. She recently earned her Master’s in Nonprofit Leadership and Management from the University of San Diego. When she has free time, she is either spending it with her family and friends, at the dog beach, tending to her succulent garden, doing yoga, or catching PokemonContact Trinh Le | Organizing Director
Ariana was born and raised in Southeast San Diego. Being a child of immigrant parents has influenced her passion for human rights, social justice, and community advocacy. In grade school, Ariana learned more about complexities about the institutional injustices that her community faces every day, which is why she decided to dedicate her career to social change. Ariana received a B.A. in Latin American and Latino Studies and Politics from the University of California Santa Cruz. At UCSC, she was part of the Chicano Latino Resource Center and student-led organizations that served Chicano and Latino populations through programming efforts to raise awareness of the social, political, economic, historical, and cultural realities of our community. Ariana came back to San Diego in 2017 to give back to her community. Before becoming Youth Organizer, Ariana was a Team Lead under Mid-City CAN’s Civic Engagement Team and Domestic Violence Counselor at the YWCA of San Diego County. In her spare time, Ariana likes to travel and go to music festivals.
Contact Ariana Federico - Youth Organizer
Kendall joined Mid-City CAN August of 2017 as the Administrative Assistant. She enjoys her work of supporting the Mid-City CAN team in various capacities. Kendall received her undergraduate degree from San Diego State University and is currently receiving her master’s degree at Azusa Pacific University. She see’s a pressing need for mental health services for people of color and hopes to be able to provide affordable therapy and mental health services to communities of color especially children and their families. When she is not studying, providing therapeutic services, or working at Mid-City CAN, you can catch Kendall hanging out with her daughter Riley Rae and husband Richard (usually finger painting). She also loves to plan parties and enjoy all things Disney!Contact Kendall Stewart | Administrative Assistant
Rosa Olascoaga Vidal was born and raised in City Heights. Rosa first got involved in community organizing when she was 13 years old with Mid City CAN's Youth Council. After years of organizing, Rosa along with the youth council members successfully got City Heights a skatepark and plaza. Rosa graduated from the University of San Francisco with a B.A in Politics. Currently, Rosa is the Community Organizer for Improving Transportation in City Heights (ITCH) Momentum Team. Rosa is organizing for Youth Opportunity Passes, no-cost bus passes for all youth and students in San Diego. In her spare time, Rosa enjoys being with her family and dogs as well as playing Pokemon Go.Contact Rosa Olascoaga | Community Organizer, Improving Transportation in City Heights
Laura Baeza is a Chula Vista native but spent most of her childhood living in Tijuana, Mexico and was a cross-border student. She attended San Diego City College in 2011 and participated in BEAT ( Bringing Education and Activism Together) at SDCC, a student-led social justice club, and this is where her passion and activism for social and economic justice began. While at City, Laura interned with the AFT and worked on campaigns, their student workers’ rights center and organized teachers on campus. In the summer of 2014, she was part of the Students for Economic Justice internship with CPI, in which she organized fast-food workers around San Diego in the fight for $15. In the summer of 2015 Laura finished at City and moved to Portland, Oregon to start her internship with the Harvard Trade Union Program and AFSCME in which she worked with Multnomah County Workers and handled grievances, organized and worked on their contract. Soon after, Laura transferred to UCLA. While at UCLA, she continued to work at ASFCME’s LA local and spent a summer in Washington D.C. with them doing Policy and Research for the union. Laura, earned her B.S. in Political Science in the summer of 2017 and came back home to San Diego and started organizing homecare providers with UDW. Shortly after, she organized community members in Chula Vista with ACCE. Laura has been organizing youth here in City Heights since 2017 and focuses on educating youth on various issues so they build understanding and power to advocate for necessary and positive change in their community. On her free time, Laura enjoys spending time with loved ones and doing Pilates. She hopes to build youth power and bring social and economic justice to those who are most in need and to bring positive change to her community.Contact Laura Baeza | Youth Organizer
Henok Getaneh comes from a diverse and dynamic cultural background and experience. He studied Philosophy in Ethiopia, Theology in Brazil and he holds an MA in Nonprofit Leadership and Management from the University of San Diego. He worked as a Missionary, Youth Organizer, and Social Worker in Ethiopia, Zambia, and Brazil. Here in San Diego, his passion for working with refugees and asylum seekers has led him to work as a resettlement case manager assisting new arrivals to resettle in their new home. Now, he works as Community Organizer at Mid- City CAN for the Food Justice Momentum Team and the Food and Social Justice Club at Crawford High School. He organizes and advocates along with City Heights residents and ally organizations to bring a system change for students to have access to tasty, nutritious, and culturally appropriate food in all schools. He envisions a greener City Heights where residents have access to organic and fresh produce on their daily table.
Henok currently serves as a board member for Tewodros San Diego Football Club and loves to spend his free time as an Amharic, Tigrigna, and Portuguese interpreter along with playing soccer at Ski beech and hiking at Cowles Mountain.Contact Henok Getaneh | Community Organizer, Food Justice Momentum Team
Consuelo Martinez is a southern California native and currently resides in Escondido, CA where she grew up. She holds a dual bachelor’s degree in Political Science – Global Concentration and Women’s Studies from California State University San Marcos. Consuelo is passionate about social justice and her community and has been organizing in the region for 18 years. A former Commissioner for the City of Escondido’s Community Services Commission, Consuelo has also served in various leadership capacities for numerous nonprofit and political organizations throughout San Diego County. Consuelo is an alumna of Hispanas Organized for Political Equality (HOPE), Leadership North County, San Diego Leadership Alliance/New Leaders Council and Emerge California.
Since the summer of 2015, Consuelo has worked as a Leadership Development Specialist at Mid-City CAN where she works with residents to build power and develop their leadership skills via the Resident Leadership Academy and Mid-City Boards & Commissions Leadership Training. In November of 2018, Consuelo was elected as Councilmember in her hometown of Escondido. Consuelo is invested in long-term social change in our region and ensuring our leaders are representative of the communities they serve.Contact Consuelo Martinez | Leadership Development Specialist
Maryan Osman is a San Diego native and a daughter of Somali immigrants. She first aimed to be a biomedical researcher, studying biology and biochemistry at San Diego State University but switched routes after graduating due to the structural barriers she witnessed in communities of color that resulted in health disparities. She works to ensure that every individual has the right to reach their potential and live a just and healthy life. She’s been with Mid-City CAN since 2017, starting as a policy intern before transitioning to coordinating Mid-City CAN’s events and programs. When she’s not delving into the world of electoral politics or building leadership opportunities, you can catch her in the library obsessing over books (especially that one amazing series called Harry Potter).Contact Maryan Osman | Leadership Development Specialist
Imani Marshall is a proud Chicago native and new San Diegan. Both places have taught her about the intersection of identity, power, health, and place that she studied as a Political Science major at Amherst College. Before Mid-City CAN, as a Bill Emerson Nation Hunger Fellow, Imani developed programs and conducted research to improve low-income mothers’ access to breastfeeding support and healthy foods and WIC’s national participation and retention rates. Now, as Mid-City CAN’s Evaluation and Learning Analyst, Imani applies her evaluation skills to support Mid-City CAN's programs, organizing, and advocacy. She hopes her work will support residents leading positive change in City Heights. After work you can find Imani sketching, nurturing her burgeoning fascination with anime and Harry Potter or exploring San Diego.Contact Imani Marshall | Evaluation & Learning Analyst
Tareq is a San Diego native, with a B.A. in Political Science from UCSD and an M.A. in Public Administration from SDSU. He has previous advocacy experience in telecommunications and the transportation fields, along with budget development experience in municipal government. At Mid-City CAN, Tareq works closely with the organizers and community members in advancing various policy objectives. Tareq also works towards fostering close relationships between Mid-City CAN and various government offices, businesses, non-profit organizations, labor unions, and civic groups. Tareq was inspired to work at Mid-City CAN by the community developed campaigns of the organization. His vision for the community is the implementation of policies designed to improve transportation in City Heights for youth, juvenile justice reform through restorative justice practices, and addressing the food scarcity challenges.Contact Tareq Haidari | Policy Advocate
Brenda Diaz is originally from Tijuana, Mexico but now resides and works in City Heights. As the Civic Engagement Team Lead, she trains and coordinates volunteers, allies, and a field team to educate voters and community members to become active and stay civically engaged. She helps mobilize voters from a low-voting propensity community to participate in the democratic process. Brenda’s inspiration comes from her nephews and nieces. In her free time, she enjoys reading, photography, and designing in Photoshop.
Contact Brenda Diaz | Team Lead, Civic Engagement
Victor Ponce is a first-generation Mexican American born in San Diego. Raised by his mother with the help of a few others, he has come to embody the saying "it takes a village to raise a child." City Heights greatly shaped Victor’s character. With the support of his teachers at Crawford, he was accepted into San Diego State University (SDSU) where he graduated with a degree in Public Administration. While a senior at SDSU interned at Metro Community Ministries. This is where he began his devotion to changing the narrative of underserved youth and the community. While at Metro Community Ministries, he worked with youth impacted by the criminal justice system. He helped the youth achieve self-sufficiency and become contributing members of their respective communities. Currently, Victor works within the City Heights community as a Neighborhood Captain at Mid-City CAN. He also works with Mid-City CAN’s Youth Council helping them push forward their campaign. In his free time, Victor enjoys watching the latest movies with his friends as well as attending Lowrider car shows.Contact Victor Ponce - Neighborhood Captain
Edgar was born in Guadalajara and migrated to San Diego at the age of six. He lived in Tijuana for five years before attending UCSC, where he obtained a double B.A. in Latin American & Latino Studies and Anthropology. Through UCSC's Student Media, he discovered his passion for media production and photography. As a writer and photographer for the Third World And Native American Student Press (TWANAS), Edgar explored undocumented student activism, gender and masculinity, the Occupy movement, and narcocultura. He co-chaired the Border Stompers Collective, a student media organization, and cofounded Nopal Media after graduating to document and produce stories of community organizing, arts, and culture in Santa Cruz. Edgar's goal is to use his bilingual, organizing, and media skills to build community power. Before joining Mid-City CAN, Edgar's wide set of skills led him to work in after-school programming with young English-learners, research, translation, and community health centers. Now, as a Media Specialist, he supports Mid-City CAN's campaigns and operations with media strategy, storytelling, photography, video, design, and communication. During his free time, Edgar enjoys the outdoors, spending time with his younger sisters, and dancing cumbia!Contact Edgar Ontiveros Medina | Media Specialist